Improving accessibility and inclusivity in the city
Private solution providers are first drawn to city areas with promising business cases. These areas are often characterised by high density, adequate target groups, little regulation and low entry costs. This means that only particular areas are targeted by providers, leaving less attractive areas and neighbourhoods neglected. However, these less attractive areas might be of particular interest to the public authorities in order to improve accessibility and inclusivity for all its citizens.
How can public authorities convince mobility providers to offer their services in less attractive areas ?